Job Title: Performance Marketing Lead - Paid Social & Video

Location: Remote (UK or EUR)

Type: Full-time

About ProWritingAid

ProWritingAid serves an audience of over one million writers around the world. We help creative writers plan, write, edit and publish their novels. We’re a profitable SaaS company at the forefront of innovation in the creative writing space, with a fast-growing user base and a big vision. Our team is 100% remote, primarily based in the UK and Europe.

Our mission is to become the essential tool for creative writers. If you're excited by storytelling, community, and content with impact—you’ll feel right at home here.

About the Role

We are looking for an end-to-end operator to take complete ownership of our paid social and video channels. You won't just be tweaking settings in an ad manager; you’ll be the driving strategic force behind growing our presence on Meta and YouTube, while actively investigating and launching campaigns on emerging platforms like TikTok.

This is a fully 360-degree role. You’ll be responsible for ideating fresh campaign concepts, project managing internal team members to secure creative assets (design, copy), building out campaigns directly within the platforms, optimizing performance, and conducting deep-dive reporting to iterate and try again.

You’ll report to marketing leadership, working closely with our creative and content functions to ensure our paid acquisition engine runs efficiently at scale.

What This Role Is Not

• Not a passive platform management role: Though you’ll be hands-on inside the ad platforms, you’ll be launching campaigns and tests that you have ideated, and you have pitched—to see how they perform.
• Not a pure creative or copywriting role: While you’ll conceptualize ads, you will marshal other team members to produce the actual design and copy.
• Not just basic reporting: You’ll need to be able to dive deep analytically, to pull out meaningful insights and trends to inform your strategy—not just reading surface-level platform metrics.

Why This Role Is Special

• You’ll have true end-to-end ownership of major marketing channels within a profitable, bootstrapped company with a massive existing global audience.
• You’ll have a dedicated runway to experiment, innovate, and launch brand-new paid channels (like TikTok and Reddit) from the ground up.
• You'll work with a highly sophisticated data environment, where rigorous testing and analytical curiosity are celebrated and rewarded.
• You'll be embedded in a friendly, supportive marketing team, who are passionate about what they do.

You’re a Great Fit If You: