Job Title: Lifecycle Marketing Manager

Job overview:

As the Lifecycle Marketing Manager at ProWritingAid, you will shape and execute strategies that enhance the customer journey, driving engagement, retention, and growth. Using data-driven insights, you’ll design and manage personalised email and in-app campaigns to deliver measurable results. Collaborating closely with product, growth, and data teams, you’ll optimise onboarding, nurturing, and upsell opportunities. This role blends creativity with analytics to solve customer challenges and deliver exceptional experiences. If you’re passionate about turning users into loyal advocates and thrive in a collaborative, fast-paced environment, this is the role for you.

Responsibilities:

As our Lifecycle Marketing Manager, you will:

• Shape and execute the customer journey: Lead the strategy and execution of lifecycle marketing initiatives across key stages—onboarding, nurture, retention, and upsell.
• Own campaign management: Build and manage email and in-app campaigns, including blast and triggered communications. Oversee all campaign aspects: calendar planning, segmentation, approvals, QA, and A/B testing.
• Drive measurable impact: Collaborate with data analyst and product teams to develop measurable KPIs such as upsell rates, churn reduction, and engagement metrics. Use these to assess campaign performance and drive continuous improvement.
• Analyse and optimise: Dive deep into campaign performance data to uncover insights, inform decisions, and scale what works. Present actionable reporting to teams and leadership.
• Work cross-functionally: Partner closely with growth, product, and marketing teams to align lifecycle strategies with company-wide goals. Use insights from collaboration to create an integrated communication calendar.
• Delight customers: Focus on creating campaigns that enhance user value, drive brand and product love, and ultimately build loyal advocates.
• Stay ahead of trends: Keep pace with best practices in lifecycle marketing, particularly within the email and in-app ecosystem, and implement improvements to ensure we remain innovative.

What Success Looks Like:

• Nurturing a deep relationship between customers and ProWritingAid, where ProWritingAid is an integral part of our customers’ writing process.
• Increased upsell and cross-sell opportunities, contributing to company growth.
• A reduction in customer churn by identifying and addressing pain points in the customer lifecycle.
• Improved action based onboarding experience, leading to a measurable increase in user activation within the first 30 days.
• A clear and actionable reporting system that highlights the impact of lifecycle marketing efforts.

What We’re Looking For:

We’re seeking a skilled lifecycle marketer with: