Job Title: Head of Social Media
Type: Full-time. We welcome applications from those seeking part-time, compressed hours, or other flexible working arrangements. Let’s discuss what works for you.
Company: ProWritingAid
Location: Remote. Candidates must be located in the East Coast United States, United Kingdom or Europe.
:pwa: About Us
ProWritingAid helps creative writers craft, polish, and elevate their writing. We’re a profitable SaaS company at the forefront of innovation in the creative writing space, with a fast-growing user base and a big vision. Our team is 100% remote, primarily based in the UK and Europe.
Our mission is to become the essential tool for creative writers. If you're excited by storytelling, community, and content with impact—you’ll feel right at home here.
The Role
We’re looking for a Head of Social Media to lead our organic social function from strategy through execution. This is a high-impact, high-visibility role where you’ll define our voice across platforms, grow our engaged community of creative writers, and contribute meaningfully to our brand and growth goals.
We’re looking for a social media powerhouse—someone who thrives on both crafting smart strategy and executing with creativity and precision. This is a brand-new role with no shoes to fill and no one above you in social to ask permission from. You’ll have the opportunity to define our social media presence from the ground up, drive real impact, and grow with the role (and company) as it evolves.
Key Responsibilities
- Set the vision and roadmap: Define and lead a multi-platform organic social strategy that drives growth, community engagement, and brand affinity—aligning with company-wide goals and marketing objectives.
- Own the social media function end to end: Lead strategy, planning, execution, and reporting for Instagram, TikTok, YouTube, and emerging channels.
- Grow a powerful online presence: Create a distinct, recognizable voice for ProWritingAid across platforms. Build a loyal following of writers, creators, and storytellers who engage deeply with our content. Engage with that following through community management and content moderation.
- Execute creatively: Create content yourself (copy, visuals, video) when needed, and collaborate with designers, writers, and content creators where helpful.
- Use data to drive decisions: Build and report on KPIs that clearly link organic social to business outcomes. Constantly optimize based on what’s working.
- Collaborate cross-functionally: Work with marketing, content, community, product, and support teams to amplify key messages, align campaigns, and share insights across channels.
- Test, learn, and innovate: Stay ahead of platform changes and trends. Experiment with new formats, tools, and ideas to continually evolve and improve performance.
- Build and scale systems: Establish workflows, templates, and processes that allow for consistent execution and experimentation—even as we grow.
- Contribute to marketing leadership: Represent social media as a strategic function within the marketing team. Advocate for its value, present results, and influence cross-functional priorities.